ECO STYLE Jonäno

When you’re “chicological” and you care as much as we do about being chic and ecological, it can be tough to find outfits that fit the profile. That's why Jonäno's line of fashion-forward clothing for mom and baby caught our eye. Cut from luxurious, organic fibers like bamboo and hemp, Jonäno's simple silhouettes are cool and comfy.

No wonder we love Jonäno; its founder and chief designer, Pittsburgh native Bonnie Siefers, sounds a lot like a certain beauty brand founder who we happen to love. "I began the Jonäno brands at a point in my personal life," Bonnie says, "when I took pause to reevaluate what is really important to me in life. True happiness does not come from without but instead from within." Jonäno's mission: "Removing the guess work out of what is good for your family, saving you both time and headaches. Whether shopping for yourself, your family, or choosing baby gift, we want you to know that the natural products you are choosing are also items we are using in our home." Now that's a credo we can get down with.  

xo, The Chicological Chicks

Images via Jonäno

ECO STYLE Edun

From floral silk dresses to weightlessly cool mesh tanks, eco-brand Edun has captured our attention--and you might want to give them yours. We love their easy-to-wear styling, but what hits us where we live is the brand’s commitment to improving life for people in developing countries. Edun partners with small businesses like ‘Made’ jewelry in Nairobi, ‘Sawa Shoes’ in Cameroon, and ‘Wildlife Works’ in Kenya. Also, the brand was founded by Bono and his wife Ali Hewson—so we feel a bit like rockstars when we wear their wares. 

xo, The Chicological Chicks

ECO STYLE Lara Miller

Lately I've been searching for fun, vibrant clothes to wear this summer after I give birth to my second child. Lara Miller's eponymous line of easy-to-wear, beautiful clothing has caught my eye. Her fluid, architectural pieces are manufactured in Chicago and created with eco materials like organic cotton, hemp and vegan ahimsa peace silk. For Spring/Summer 12, the collection is a blend of wearable skirts, dresses and rompers in vibrant colors that have me ready to jump in a cool pond on a hot summer day. 

What are your favorite summer must-have clothing pieces? 

ECO STYLE: NewbarK

This week's Eco Style holds a very dear place in my heart. NewbarK, a collection of lovingly handcrafted shoes and accessories made here in Los Angeles, is the brainchild of my husband Ali's sisters, the beautiful Maryam and Marjan. These two are no strangers to the fashion world (they've been styling celebrities for years) and they knew that they had a market to fill the need for beautiful and durable pieces that are the perfect balance between chic and comfort. I can't tell you how many days I've spent in my NewbarK flats especially when on the go! I love them so much, in fact, that everyone in my office got a pair for the holidays. Needless to say, we've been rockin' our Love Heart Black and White shoes together ever since (and that's what we call "Sharing the Love!")

ECO STYLE: Stella McCartney

Ms. Stella McCartney, queen of eco fashion, truly understand luxury and conscience. Her empire has been built on innovative and gorgeous design that is cruelty-free. And since she's beautifully dressed many forward-minded celebs in her gowns, I'm excited to see what she comes up with for this year's Oscars! Her avant garde take on the fashion show for Fall 2012 only proves how unique she is and I'm sure her frocks will be festive and fabulous. Stay tuned!

ECO STYLE Oeuf

What do you get when you cross organic clothing, unusual toys and eco-friendly furniture? Oeuf. It's a charming and playful online shop that is perfect for your own little oeuf or to find a good gift for someone else's. I'm in love with these little Squeeze-me mittens! How adorable is it that they were designed for you to hold your little one's hand? And with all of their creations equally as clever, it's a sure bet that you're kiddo will be cozy and feel fun since it's like playing dress up every time they wear it!

ECOSTYLE Hatch

While it's exciting to be pregnant (eating for two!), maternity clothes aren't always as fun. Enter Hatch. This super stylish, thoughtful line takes you from with baby belly to holding a baby since the lines and shapes give you room to grow. Once your pregnancy is over each piece still drapes and fits with ease and comfort. Cool, right? I'm especially a fan of the cozy Wrap which falls somewhere between your favorite sweatshirt and a chic city cape/poncho. I'm also a fan of the fact that they give back to the Every Mother Counts campaign, an organization that spread awareness about maternal and child health issues globally. Check it out here.

ECO STYLE Stewart + Brown

What makes Stewart + Brown so great, besides that they're are based out of our city of Los Angeles and have been at the front of the sustainable fashion movement for a decade, is that as trained artists, they marry their love for the craft of wearable goods with art effortlessly. (Just look at these images from their Holiday 2011 lookbook!)

Beyond this, their clothing is created from GMO and pesticide-free fibers, crafted using reusable textiles and they give back for every purchase you make. Coupled with the fact that the clothes are truly wearable and you can count us as big fans.

ECO STYLE Label

Not only is LABEL a collection of simple eco pieces that you can wear during any season, their Fall/Winter Lookbook mixes up the soft colors of winter and a little twist of a tough girl philosophy.

Founders Shawna, a stylist and artist, and Natalie, a model, bring together a sensibility that comes from being on all sides of the fashion world. Only in their case, instead of sacrificing quality and sustainability in the name of clothing, these two seek out organic and renewable fibers, oversee creation under ethical standards and work hard to keep the process local in their native city—Toronto. In short, we're loving LABEL.

ECO STYLE Potipoti

With the chill in the air, we're always on the lookout for warm sweaters to bundle up in. Potipoti, the collaboration of Nando Cornejo and Silvia Salvador typically leans towards the punky, graphic-arts inspired vibe that can only come from two cool kids from Europe. But their Fall 2011 collection is chalk-full of cozy and comfortable knits for both men and women that are produced in small textile mills in Spain and Portugal.

We're loving the ruby hues and the oversized styles and cuts of the pieces. Makes you want to bundle up, grab your portable mug of coffee and face the day!

Speaking of cold, I'm off to New York. I'll be sending you love from the Big Apple!