ECO STYLE Label

Not only is LABEL a collection of simple eco pieces that you can wear during any season, their Fall/Winter Lookbook mixes up the soft colors of winter and a little twist of a tough girl philosophy.

Founders Shawna, a stylist and artist, and Natalie, a model, bring together a sensibility that comes from being on all sides of the fashion world. Only in their case, instead of sacrificing quality and sustainability in the name of clothing, these two seek out organic and renewable fibers, oversee creation under ethical standards and work hard to keep the process local in their native city—Toronto. In short, we're loving LABEL.

ECO STYLE Potipoti

With the chill in the air, we're always on the lookout for warm sweaters to bundle up in. Potipoti, the collaboration of Nando Cornejo and Silvia Salvador typically leans towards the punky, graphic-arts inspired vibe that can only come from two cool kids from Europe. But their Fall 2011 collection is chalk-full of cozy and comfortable knits for both men and women that are produced in small textile mills in Spain and Portugal.

We're loving the ruby hues and the oversized styles and cuts of the pieces. Makes you want to bundle up, grab your portable mug of coffee and face the day!

Speaking of cold, I'm off to New York. I'll be sending you love from the Big Apple!

ECO STYLE Gretchen Jones

Gretchen Jones went from being a winner of Project Runway to having an eponymous line of clothing and jewelry. Exciting enough, right? But even more exciting is that Gretchen uses natural materials for her line and then has the pieces created in America by working with New York organization Save the Garment Center. Their mission is to continue perpetuating the need for ethically-crafted, domestically-produced products by working hand-in-hand with designers. Sort of like the fashion world's version of the farm-to-table movement.

Besides her eco philosophy, we love Ms. Jones' graphic-meets-nature jewelry (this necklace looks like honeycomb, right?) and her flowy and soft wearable separates that can be mixed for different looks. And her house (pictured above) is a reflection of her asthetic and is simply gorgeous making us complete fans. Bravo Gretchen! We wish you much success.

ECO STYLE Maiyet

We're not the only company that strives to be both luxurious and global-minded. Maiyet, a newly launched high end fashion line, is headed by Paul Van Zyl who formerly worked against apartheid in South Africa. Using his love for global policy, he's found a way to partner with artisans in many countries like India and Kenya to create beautiful, luxurious clothing that will then create development in the place of origin. Truly Luxury with a Conscience! You can see his whole line from fashion week here.

A DAY IN THE LIFE October QVC Filming

While the JMC offices experienced the "fall" weather (a few clouds) of Los Angeles, Josie played among the autumn foliage while in Pennsylvania for her QVC shoots. Luckily, we can all feel a bit of the season with our new Fall Favorites kits which you can get here. One of our favorites? The Fall Magic Marker Lip & Cheek Stain Trio which adds warm hues of amber and maple to your face.

A DAY IN THE LIFE Fashion's Night Out 2011

Here's a sneak peek into Josie's campaign shoot live from Sephora Fifth Avenue for Fashion's Night Out 2011. Expect a season of naturally gilded glam as Josie pulls inspiration from the rich culture of Morocco.

FASHION'S NIGHT OUT 2011 with Josie

If you're in New York City this week, come join me as I shoot my newest campaign at the Fashion's Night Out event at Sephora Fifth Avenue. You can test the latest in my line and participate in the festivities as the city kicks of Fashion Week. Hope to see you there!