JOSIE'S TIPS Coconut Watercolor Cheek Gelée

I’m so excited for my newest launch—my long-wearing, super hydrating Coconut Watercolor Cheek Gelée. It’s taking the world by storm—it’s already been featured in national magazines like Allure and Glamour, and the beauty editors are loving it! The secret to this bouncy, fun, ultra-gorgeous cheek color? Coconut Water! This amazing formula is 50% Coconut Water, giving your skin all the yummy healthy benefits of the ultra-hydrating miracle beverage. I discovered Coconut Water while I was living on a beach in Oahu before Rumi Joon was born. I guzzled the stuff—and noticed some glowy results on my skin and hair. I’ve been dying to use Coconut Water in my makeup ever since!  Here are a few behind-the-scenes tips for this amazing 14-hour blush:

Application. I like to apply all my makeup with my fingers, including the Coconut Watercolor Cheek Gelée. Just use one or two fingers, and swirl them in the pot. Then, using a quick, tapping motion, apply the product to the apples of your cheeks and tap upwards towards your temples. If you’re not into using your hands, a synthetic foundation brush also works amazingly with this. Just tap the brush into the gelée and delicately swipe it across your cheeks.

Break the rules! Put it on your lips! Even though I created this product for cheeks, it’s also really nice on the lips. And since the color is sheer and buildable, it’s super forgiving of mistakes. Apply it to clean, dry lips to get the most staying power.

Mix and Match: Because this product has so much Coconut Water in it, it’s super blendable and really easy to blend two colors together to get a unique look. One of my favorite combos is Honeymoon Honey + Poppy Paradise. It gives my skin a blushing, summery look that I’m crazy about right now. Just apply one layer of Honeymoon Honey, and tap some Poppy Paradise on top. Plus, this cheek color lasts 14 hours, so you can put one color on in the morning, and then blend in another color in the evening for a twist on your daytime look. Fun, huh?

Have you tried my new Coconut Watercolor Cheek Gelée? What are your fave tips? Share!

With love and glowy cheeks,


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