BEHIND THE SCENES JMC Ad Campaign

Happy first day of spring! Jacaranda trees are dotting Los Angeles and it's sunny and mild outside which seems funny after our chilly team escape to Mammoth Lakes for the weekend. I guess we got our dose of winter in one weekend as we kept cozy together in a cabin by making veggie stew and playing charades. A few people braved the snow, but the rest of us were too cold!

In the spirit of the season, I thought I'd share with you a few snaps from our first ever JMC ad shoot! Yes, Rumi Joon makes a cameo which is so great. We'll get to look back on these photos together and remember how cool it was that she participated in launching Josie Maran Cosmetics into print. Since she was the inspiration for the line, it's only fitting to have her in it and you know what? I'm pretty certain she upstaged me with her gorgeous little face and charm. 

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[Hair Extensions]

The advent of spring contains the promise of renewal, growth, warmth and color. The winter can be long and dreary; by the time the spring arrives, you are ready to get back outdoors