JOSIE'S TIPS bohemian waves

There’s nothing like soft, tousled wavy hair for summer. Some lucky girls were born with natural waves, but most of us need a little extra oomph to make our hair look enticingly undone. Toss your look a lifesaver. Geranium-and-bergamot-scented Argan Bohemian Waves Hair Mist contains Himalayan sea salt—so, just like a dip in the ocean, it encourages locks to form beautiful boho waves. 

For an effortlessly tousled look:

-Spray Argan Bohemian Waves all over hair, focusing on the ends. “Scrunch” up each section after you spray it, holding the scrunch for three seconds.

-If your hair is extra fine, spray it all over with Bohemian Waves, then pin into a high bun. When hair is completely dry, release the bun. Argan Bohemian Waves will help your hair hold the curl.

-For long-haired lassies, braids are a must-have at the beach. Before braiding, spray hair with Bohemian Waves. Later, loosen your locks by pulling the braid apart for a textured, slept-in look. 

JOSIE'S TIPS Argan Oil Hair Serum

Tomorrow the JMC team and I head out on a weekend snow trip to have bonding time, snowball fights and watch each other attempt to get down the mountain. (I'll be sitting inside with hot cocoa, of course).It's going to be a fun weekend! Packing essentials? Argan Balm to soothe chapped skin, my Argan Daily Moisturizer with SPF 40+ to protect from the rays that reflect off the powder and Argan Oil Hair Serum to moisturize our locks. But how else can you use this wonder?

Let me tell you!

-After rinsing with cool water in the shower and towel drying your hair carefully, apply a quarter size amount of Argan Oil Hair Serum to your strands, paying attention to your ends. Then, let your hair dry completely in the hair without combing or touching. You'll end up with soft tresses.

-Before going outside, apply to your hair whether down or up to protect it from the elements. You'll smooth flyaways and nourish it at the same time. 

-For a night treatment, apply to hair and ends and then pin in a loose bun.

-For instant shine to an up-do, smooth over hair focusing on the crown and sides.

JOSIE'S TIPS Magic Marker Lip & Cheek Stain in Waltz

It's here! This lovely month where you can't help but see shades of blush, fuchsia and rose popping up everywhere to celebrate love. Isn't it great? But before you think you have to sacrifice your favorite shade of lip color to kiss your sweetheart, may I remind you that your perfect Magic Marker Lip and Cheek Stain in Waltz is waiting for you? It's perfectly pink, an easy on-the-go marker and it won't budge. If ever there were a made-for-Valentine's-Day smoochin' product, this would be it. Here's a few tips:

-Going from work to a fun date? Use a little on your lips in the morning and come evening, carefully apply like a liner, fill in your lips and apply a dab to your cheeks. Then blend and go!

-Not going to kiss anyone, but want to look fabulous anyway? First apply the marker and then top with Argan Natural Volume Lip Gloss in Voluptuous for a stare-worthy pout.

-Keep it subtly sexy by applying gently and blending with finger, then applying more color in the middle of your lips for a popsicle-stain-meets-natural color.

JOSIE'S TIPS Argan Balm

Ladies and gentlemen (yes, men can use it too), may I present the newest product in my line, Argan Balm! (Cue applause.) This is more than just a simple salve, this is a fix-all-of-those-dry-spots/cure-redness/make-your-head-shoulders-knees-and-toes-feel-smoothe wonder and we couldn't be more happy to be introducing it to you soon. In the meantime, here are a few of my insider tips on how to make this tin of balmy gold your newest BFF.

-To protect those rough patches, use Argan Balm regularly by scooping out a small dab with your fingertips and rubbing in. This can be used in conjunction with 100% Pure Argan Oil or Whipped Argan Oil Body Butter on the rest of your body. 

-Smoothe cuticles by rubbing in and putting on gloves while you sleep. Or, before if you're out in the elements, rub it in to your hands and fingertips for extra protection.

-Keep flyaways down and mend the ends of your hair by rubbing a very small amount of Argan Balm in. 

-Use Argan Balm on your face and lips along with Argan Oil Daily Moisturizer with SPF 40+ and Argan Lip Treatment for an added layer of moisture. 

And stay tuned to our Facebook for the release of this amazing product!

JOSIE'S TIPS Argan Illuminizer

Sometimes you just need that extra oomph to make you feel illuminated and bright, without the razzle dazzle of glitter or crazy color. Argan Illuminizer is subtle with a shimmery finish that adds warmth and luster to the complexion taking you from golden in the day to the Midas touch for night.

-To accent your makeup, use a small dab or Argan Illuminizer on your brow bone, cheek bones and in the center of your lips.

-Instead of eye shadow, swipe Argan Illuminizer over the tops of your eyelids with your finger, blending ever so slightly.

-Draw attention to your décolletage by swiping a drop or two across your clavicle and right below your neck.

-Mix some in your Argan Daily Moisturizer with SPF 40+ for a hint of shine around your face.

-For an all-over glow, mix with 100% Pure Argan Oil and rub into arms, legs and face. 

JOSIE'S TIPS Argan Beautiful Eyes in Beautiful Smoke

Our Argan Beautiful Eyes in Beautiful Smoke is a set of colors that complements any shade of eye in a subtle yet dramatic way. Think colors to build on that can give you a shiny highlight for day or give you a smoky, rich, bold eye for a night like New Year's Eve. We pulled the dazzling evening sky and the silver and edgy look from Chanel's Fall 2011 show as inspiration for using this one-palette wonder. Cheers to a little sparkle:

-For a simple shimmer, use your fingers or a soft brush to blend the Base/Highlighter (soft white)  over your lid and in inner corners.

-For a stronger look, build on your all over shimmer (either using Base/Highlighter or Crease color) by adding the Liner and using the Lid color to blend out from the corner of your eye.

-For a truly smoky eye, start with Base/Highlighter and blend on top lid. Then take Crease and using a soft eye brush, blend in the inner corner of the top lid to about the middle of the eyelid. Use Corner Crease and blend along the top line, and into the outer corner of your eyelid to create a silver smoke look.

-Tip: These colors complement our Argan Mascara in Jet Black. 

JOSIE'S TIPS Whipped Argan Oil Body Butter

While you may enjoy the magical winter season with its crisp air and blankets of snow, your skin is no fan. The dry air, dropping temperatures and wind can make for scaly, red, itchy skin that requires extra hydration and a little more TLC than usual. Well, hello! You need my Whipped Argan Oil Body Butter. Just incorporate it as part of your daily routine and you'll have soft and healthy skin that can stand up to the season. Here are my tips for use:

-First, mix 100% Argan Oil with a bit of sea salt for exfoliation in the shower. After and while you're still damp, use the Whipped Argan Oil Body Butter generously over your whole body focusing on rough patches like your knees, elbows and even your soles!

-For an overnight treatment, lightly coat your hands and feet in Whipped Argan Oil Body Butter and put on socks and gloves. Sure, you'll be cozy, but come morning you'll have super soft fingers and toes.

-Carry a bit of Whipped Argan Oil Body Butter (you can find those small TSA-approved containers) wherever you go for on-the-go relief of dry hands and even face, as needed. 

Stay moisturized out there! Remember, keeping your skin hydrated will help you age gracefully.

JOSIE'S TIPS Margic Marker Lip & Cheek Stain in Mambo

Inevitably, the holidays come and suddenly you find yourself going from must-do to festivity without stopping in between. Well, meet your best friend. Mambo, the burnt orange hue of our Magic Marker Lip and Cheek Stain, gives you a seasonal splash of color on your lips and cheeks and is perfectly portable so you can throw it in your purse for a quick touch up. Here are a few of my tips for this one-stick wonder:

-If you really find yourself sans time to put makeup on in the morning (moms, you know how this goes), take this and rub a bit on your cheeks and lips when you get 5 seconds of peace. A little color goes a long way and will surely make you feel more like you and less ragged-because-it's-the-holidays-and-I-have-20-thousand-things-to-do.

-To bring focus to your lips, skip using it on your cheeks. Line your lips and then fill them in carefully for a stop-and-stare pout that matches the orange leaves around you.

-Not a lip color person? Dab a few dots on the apples of your cheeks with the Magic Marker and blend in with your fingertips. You'll have a fresh, sun-kissed glow that will instantly liven up your face.

JOSIE'S TIPS Argan Lip Treatment

We've all been there: Chapped lips in cold weather. Cracked, painful, dry lips that make it hard to think about anything else. No matter how much you try to solve the problem, chances are that you've encountered a product that makes it instantly seem better, but in the long term worse.

Well, enough! Argan Lip Treatment can be used alone, as an exfoliator, or with color for hydration and it will truly soothe and heal. Here are my tips for using this little pot of perfection to help your painful pout:

-For a quick exfoliating treatment, rub a dab of Argan Lip Treatment together with a touch of organic raw  sugar to form a paste. Rub over lips and rinse with lukewarm water.

-Put on a coat of Argan Lip Treatment before bed. In the morning, you'll wake up with supple and soft lips.

-Protect your lips before color by applying a coat of Argan Lip Treatment first. (Note: Don't use with our Magic Marker Lip and Cheek Stain as the stain will clog.)

-If you're without your 100% Argan Oil To Go while you're out and about, use the Argan Lip Treatment to treat a split cuticle.

Photographs here and here.

JOSIE'S TIPS Fall Argan Eyeshadow Trio Two

As part of our Fall Favorites, we've created our Fall Argan Eyeshadow Trio Two, a color palette of sparkling plum (Chianti), soft shimmery gold (Beach) and a matte pink brown (Oak). These three colors combined create a rich palette that compliments every eye shade. Our inspiration? Not only wines, the harvest and natural autumn tones, but interiors like the ones above that use aubergine to highlight a space and liven up the earth tones of woods, metals and tile.

Here are my tips for using these three hues to make your peepers pop:

-For an all-over, care-free mauve, use your fingers to first blend Oak over your lid followed by a touch of Chianti. Do the same near your lower lash line (like above). The wine color will soften by using both together.

-Add a sparkle to your eye by using Beach to highlight your brow bone and inner corners.

-For a stronger look, start with Oak and blend on top lid. Then take Beach and using a soft eye brush, blend in the inner corner of the top lid to about the middle of the eyelid. Take Chianti and blend along the top line, and into the outer corner of your eyelid to create a smokey purple look.

-For a contrasting pop of color, use Chianti on your bottom lid and Oak on the top (see above).

-Tip: These colors go really well with our Argan Eye Liner in Brown.