MODEL CITIZEN

When I started JMC, it was with the purpose of creating products that are good for you, safe for the planet and that give back in some way. I mean, what's an eponymous company if it doesn't operate under the same ethos as the founder? For me, the balance and purpose in a well-spent life is in having quality that also has heart. You know, Luxury with a Conscience. From the foundation of my line, 100% Pure Argan Oil, which gives back to Morocco and Marocavie, to my GOGO mascara (City of Hope) and Bear Naked Wipes (NRDC), my collection is meant to both beautify, help and inspire. Hopefully, it's done this for you.

So today, I am so proud to take it to a new place with my Model Citizen campaign. Along with my supermodel friends who also happen to have huge hearts, Petra Nemcova and Angela Lindvall, we joined together to each design limited edition bottles of 100% Pure Argan Oil with proceeds going to three causes: 

My cause is Women for Women International which helps female survivors of war heal and become self-sufficient. Petra chose the Happy Hearts Fund, her non-profit foundation that rebuilds schools and restores hope and opportunity in the lives of children after natural disasters. And Angela is giving back to Healthy Child Healthy World which empowers parents to protect children from harmful chemicals.

Join me through April on Chicological as we dedicate the entire month to being a Model Citizen—whether it's in buying the Limited Edition 100% Pure Argan Oil on Earth Day, doing good in your own community or in celebrating the work of others. 

Together, let's show that DOING GOOD IS A BEAUTIFUL THING.