GREEN YOUR ROUTINE Giveaway

Happy Friday! Today I want to give you a few tips about greening your beauty routine. Even though the products you choose are important of course, there is also something to be said for getting a little DIY, too! Since my 100% Pure Argan Oil is, well, pure and just one ingredient, it's easy to incorporate into your favorite home beauty routine. There is also something to be said for what you don't use. Check out my tips. Plus:

I want to know, what are your favorite DIY recipes that incorporate my 100% Pure Argan Oil? The winner will get a free bottle!

Please comment below and include your email address. Only U.S. and Canada residents are eligible to win. The winner will be announced on Facebook on Friday, April 20. 

1. Try a Homemade Brightening Masque
I love beauty products, but sometimes a simple at-home treatment does wonders for the skin. One of my favorites is a yogurt masque. Simply take a quarter cup of your favorite plain, greek yogurt and use a paintbrush to apply it to your face. Leave it on for 10-15 minutes. If it begins to dry out, drape a damp washcloth over your face to keep moisture in. Rinse, being sure to remove all the yogurt. The lactic acid in the yogurt will help dissolve dead skin and impurities, leaving your face looking bright and rejuvenated.  Be sure to moisturize with 100% Pure Argan Oil right after washing your face to nourish the skin. 

2. Get Dirty
If you wash and style your hair every day, you're doing a whole lot of work and putting an unnecessary strain on the environment. Instead, keep your blowout for a few extra days by using a dry shampoo. You can simply sprinkle it on your roots and rub it in to get rid of any excess oil. You'll save water and electricity by not washing your hair or turning on your blow dryer. Over time, your scalp will get used to not being washed every day and will stop producing so much oil. 

3. Say No to Synthetic
One of the most important things to me when I was creating my line was to ensure that my products contain no synthetic fragrance. Many synthetic fragrances contain phthalates which can disrupt the endocrine system and damage the reproductive system. Essential oils are such an amazing alternative. Look for all natural perfumes, or go to the health food store and pick up a few of your favorite essential oils to create your own unique blend! 

MODEL CITIZEN

When I started JMC, it was with the purpose of creating products that are good for you, safe for the planet and that give back in some way. I mean, what's an eponymous company if it doesn't operate under the same ethos as the founder? For me, the balance and purpose in a well-spent life is in having quality that also has heart. You know, Luxury with a Conscience. From the foundation of my line, 100% Pure Argan Oil, which gives back to Morocco and Marocavie, to my GOGO mascara (City of Hope) and Bear Naked Wipes (NRDC), my collection is meant to both beautify, help and inspire. Hopefully, it's done this for you.

So today, I am so proud to take it to a new place with my Model Citizen campaign. Along with my supermodel friends who also happen to have huge hearts, Petra Nemcova and Angela Lindvall, we joined together to each design limited edition bottles of 100% Pure Argan Oil with proceeds going to three causes: 

My cause is Women for Women International which helps female survivors of war heal and become self-sufficient. Petra chose the Happy Hearts Fund, her non-profit foundation that rebuilds schools and restores hope and opportunity in the lives of children after natural disasters. And Angela is giving back to Healthy Child Healthy World which empowers parents to protect children from harmful chemicals.

Join me through April on Chicological as we dedicate the entire month to being a Model Citizen—whether it's in buying the Limited Edition 100% Pure Argan Oil on Earth Day, doing good in your own community or in celebrating the work of others. 

Together, let's show that DOING GOOD IS A BEAUTIFUL THING.

NEW YEAR, NEW YOU Giveaway

2012 is on the horizon and here we're thinking about what the year will bring. How will we change? How will we improve? What are the resolutions we'll stick to and what will always stay the same? When I think about balance and how to survive a growing company with grace, I think about finding what keeps me centered and peaceful. For me, it's family and friends that do this. Their love, warmth and support through my endeavors gives me the grounded roots not only be true to myself, but to also change and improve at the same time.

What about you? What keeps you "you" and what about you are you ready to make better? Tell us in the comments section and include your email address and we'll select one winner to receive a bottle of our 100% Argan Oil. The winner will be announced on Facebook on January 3, 2012.

(This offer is open to U.S. and Canadian Residents only).