MODEL CITIZEN 2013
I am so happy to have Ian Somerhalder as our 2013 Model Citizen!! I’m in awe of his commitment to the earth and the creatures on it, so I was honored when he agreed to partner with me on this year's campaign. I created the Model Citizen campaign last year to bring attention to trailblazers making a difference in their community and support them in their endeavors. This year we're offering three limited edition, shimmering formulas that are delicately scented with our brand new Honey Lavender Chamomile scent. And Ian helped design the packaging, which is limited edition too! To make the deal even sweeter, ten percent of the sales goes to the Ian Somerhalder Foundation to help Ian with projects like the ISF Animal Sanctuary. Check out our Model Citizen 2013 video to learn more about Ian, our amazing partnership, and how together we're making the world a more beautiful place for our furry friends.
Lots of love,
Josie