2:57PM

BEHIND THE SCENES with Kate Nauta

The Josie Maran Cosmetics team was invited to take a look behind a publicity and editorial shoot at Hollywood Loft with actress/model Kate Nauta to see the line in action. An undeniably natural beauty, the products only complemented her features and gave her a bit of Argan moisture and color for the long day in front of the camera. While our Argan Lip Treatment softened her pout, makeup artist Judy Haft used the Argan Blend Concealer and hair stylist Anton David used the Argan Oil Hair Serum to get Kate camera-ready. Thanks to photographer Steven Bigler and the team for letting us get an inside perspective. And Kate, you looked simply gorgeous!

The End Result Photographer: Steven Bigler
Jewelry: Malibu Rockstar
Hair: Anton David
Make Up: Judy Haft
Styling: Eric Berg

7:44PM

A DAY IN THE LIFE Fashion's Night Out 2011

Here's a sneak peek into Josie's campaign shoot live from Sephora Fifth Avenue for Fashion's Night Out 2011. Expect a season of naturally gilded glam as Josie pulls inspiration from the rich culture of Morocco.

7:48PM

LIVING IN BALANCE Work + Play

On the boxes of my cosmetics you'll find this printed:

“I believe in balance.

I believe that doing the right thing can be glamorous.
I believe in beauty without the baggage.”

While this speaks to my beauty philosophy, this also extends to how I want to live my life. How I think about work + play. How I strive to be.

As part of the journey through Chicological, I will be sharing ideas on healthy, active and green living whether from my own experience or from the friends and family that help me achieve this balance. And a huge part of this community is the team at Josie Maran Cosmetics. Every Wednesday, we throw on our workout clothes and sweat it out in an hour of serious exercise. Sure, it's grueling and we see each other red-faced and tired, but it brings us together. Starting next week, we'll give you a peek inside our "Workout Wednesdays" and bring you wellness tips to hopefully make your life better. So maybe you'll join us by running in your own neighborhood or simply by eating a nutritious breakfast, but whatever it is, just think: balance.

Sending you love from the Big Apple,

6:34PM

FASHION'S NIGHT OUT 2011 with Josie

If you're in New York City this week, come join me as I shoot my newest campaign at the Fashion's Night Out event at Sephora Fifth Avenue. You can test the latest in my line and participate in the festivities as the city kicks of Fashion Week. Hope to see you there!

5:20PM

GET THE LOOK Rodarte Fall 2011

The hair and makeup from Rodarte's Fall 2011 collection was right up our alley—fresh-faced, fuss-free and inspired by organic shades of peach with a hint of coral. To get this farm-raised look naturally just:

1. Work a dime-sized amount of Argan Oil Hair Serum into your hair and braid loosley before bed. When you wake up, shake hair out and make a deep side part. Using smaller side (not swept side), bring pieces from around your face around to other side of head, gather pieces from swept side and create a loose fishtail or traditional braid. Secure with rubber band. Mess up a bit for a wind-swept 'do.

2. For orange-kissed eyes, sweep Argan Eye Shadow in Chianti carefully under lower lash line and around upper eyelid. To get a hint of extra shimmer, top with Argan Eye Shadow in Parfait. Because of the striking color, leave behind the mascara and eyeliner.

3. Using the Argan Magic Marker Lip and Cheek Stain in Mambo, carefully fill in your lips. Top with Argan Natural Volume Lipgloss in Soledad, a soft apricot hue.

4. To complete the look, softly sweep a touch of Argan Bronzing Power in Beach No. 1 over the apples of the cheeks and blend.

Photos from Style.com

6:31PM

WELCOME

As a supermodel and eco-beauty maven, I have lived a healthy, organic lifestyle years before it became popular. Frustrated from countless hours in the makeup chair without a good eco makeup, I decided to create my own makeup line that looks as good on you as it is for you. As a result, I created Josie Maran Cosmetics, my line of makeup created with natural, organic, nontoxic and gentle ingredients. And on every package you'll find my Made with Love icon . . .because it is!

While I encourage you to take care of your face, body and hair through my line, I also wanted to create a community filled with tips, stories and insight into how to live an eco-friendly, healthy and balanced life. A life of luxury with a conscience. This is that place. This is CHICOLOGICAL. 



I hope you stay awhile and join me in living the luxury with a conscience philosophy. Here's a peek into my life and of things to come.

Video by Emily Topper.

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