Happy Monday, Beauties!

With love and daisy crowns,



image credit


JOSIE'S TIPS Coconut Watercolor Cheek Gelée

I’m so excited for my newest launch—my long-wearing, super hydrating Coconut Watercolor Cheek Gelée. It’s taking the world by storm—it’s already been featured in national magazines like Allure and Glamour, and the beauty editors are loving it! The secret to this bouncy, fun, ultra-gorgeous cheek color? Coconut Water! This amazing formula is 50% Coconut Water, giving your skin all the yummy healthy benefits of the ultra-hydrating miracle beverage. I discovered Coconut Water while I was living on a beach in Oahu before Rumi Joon was born. I guzzled the stuff—and noticed some glowy results on my skin and hair. I’ve been dying to use Coconut Water in my makeup ever since!  Here are a few behind-the-scenes tips for this amazing 14-hour blush:

Application. I like to apply all my makeup with my fingers, including the Coconut Watercolor Cheek Gelée. Just use one or two fingers, and swirl them in the pot. Then, using a quick, tapping motion, apply the product to the apples of your cheeks and tap upwards towards your temples. If you’re not into using your hands, a synthetic foundation brush also works amazingly with this. Just tap the brush into the gelée and delicately swipe it across your cheeks.

Break the rules! Put it on your lips! Even though I created this product for cheeks, it’s also really nice on the lips. And since the color is sheer and buildable, it’s super forgiving of mistakes. Apply it to clean, dry lips to get the most staying power.

Mix and Match: Because this product has so much Coconut Water in it, it’s super blendable and really easy to blend two colors together to get a unique look. One of my favorite combos is Honeymoon Honey + Poppy Paradise. It gives my skin a blushing, summery look that I’m crazy about right now. Just apply one layer of Honeymoon Honey, and tap some Poppy Paradise on top. Plus, this cheek color lasts 14 hours, so you can put one color on in the morning, and then blend in another color in the evening for a twist on your daytime look. Fun, huh?

Have you tried my new Coconut Watercolor Cheek Gelée? What are your fave tips? Share!

With love and glowy cheeks,




Hi Lovelies!

Today, I want to introduce you to some very important members of the JMC family--our wonderful sales team! This beautiful group of people works in our field, across the country from here in Southern California, to Oklahoma, all the way to New York.  They work every day with the customers and staff at Sephora stores to educate and spread the love of JMC products, inspiring our customers every day to make healthier product choices. Oh, and they're pretty amazing makeup artists too! Keep an eye out for one of these shining faces at your local Sephora store--and be sure to pounce on them and pick their brilliant brains on everything JMC!

Lots of love,



GREEN YOUR ROUTINE Block Summer Skin & Hair Damage

Although we know it’s not summer everywhere yet, it’s sure been balmy here in L.A. We’ve been trying to make the most of the weather—taking impromptu dips in the pool, having barbecues, and taking hikes in the hills of Griffith Park. But all that chlorine and hot sun really takes its toll on skin and hair. Here are our top tips for keeping your skin and hair healthy and hydrated this summer.  

Block Chlorine: Whether you’re a fair-haired maiden or not, chlorine is not so good for your hair. But you don’t need to avoid the pool completely. To keep the cuticle of your hair from absorbing the chlorinated water, get your hair wet with pure water before you jump in the pool. The clean water will plump the hair shaft and keep it from absorbing any of the chlorinated water. Another one of our favorite tips? Massage a dropper-full of Argan Oil into your wet tresses before taking a dip in the swimming pool. It will help you avoid the straw strands of summer.

Block Sun: Do we have to say it? Wear sunscreen, ladies! And make sure it’s physical SPF please. Look for zinc oxide or titanium dioxide as the main sun protectants. And no matter what sunscreen you use, you need to reapply every few hours to make sure you’re getting the best protection.  Of course, we’d prefer you use ours!

Block Dry Skin: In summer, we expose our skin to elements more than in any other season. To keep skin soft and glowing, hydrate every day and exfoliate once a week. We like to do a deep hydrating treatment on legs once a week to keep our gams looking gorgeous. At night, after showering and shaving, apply Argan Oil to legs. Next, warm a quarter-sized dollop of Argan Balm between your palms, and apply a thin layer to legs. Slip on a pair of breathable cotton leggings and go to bed! The next morning your legs will be silky, soft, and glowy!



Nomad-chic. What a great name, right? It perfectly captivates a style that I love so much—the style of the barefoot traveller, collecting beautiful and eclectic things along her journeys.  A bohemian online lifestyle magazine, Nomad-chic covers everything from art to beauty products to design, all with a decidedly boho flair.  Nomad-Chic encourages you to enter their site and, as they so wonderfully put it, “wander where your spirit takes you.” The site also has a small, curated shop that links to pretty dresses, organic elixirs, and unique baubles. Check it out for endless inspiration!


With love,




Hi New Yorkers!

Tomorrow I'm going to be at the Sephora in Union Square from 3-5 PM! Come visit me and get a chance for a consultation with one of my amazing makeup artists. Plus, we have a ton of exciting bonus gifts if you make a JMC purchase. It should be a really fun day! I hope I see you there!

Lots of love,



BEHIND THE SCENES Fall 2013 Photoshoot

Hi Lovelies!

I had so much fun yesterday at the photoshoot for our Fall 2013 campaign! I can't tell you what we're launching yet except that it's another amazing Argan Oil innovation. Stay tuned for more!

Lots of love,




I hope you're all revving up for a really wonderful Mother's Day weekend. In honor of all the mamas, I asked my JMC'ers to share pictures of their mothers along with what they love best about mom. Break out the tissues, everybody! Happy Mama's Day!

With lots of love for my amazing mom,


Our VP of Sales, Deb, with her daughter Sophie. Our Operations Coordinator, Brad, with mom Linda

National Trainer, Jacob, with mom Tammy

Product Development Coordinator, Taunia, and her mom SandraOur QA/Regulatory Manager, Aimee, and her mom Kathy




ECO TIPS Reduce, Reuse, Recyle, and...

I love the three R’s: Reduce, Reuse, Recycle. They are such an easy way to teach my kids how to be kind to Mama Earth. Recently, while perusing the Internet for new ways to make my office and home even greener, I came across two new “R’s” that I just had to share.


Refuse is all about saying “no” to products and practices that are harmful for our earth. One good example is refusing to use products that contain dangerous chemicals or those that are created using unethical manufacturing products. Another good one (that I’ll admit I’m not always great about remembering,) is avoiding single-use products like disposable plates, juice boxes, razors, shopping bags etc.


How fun is this one? Something that sounds so yucky is actually good for the planet! Rot refers to making the most of your “garbage” by composting, grasscyling, and mulching. Food and garden scraps don’t need to go in the landfill.

Can you think of anymore “R’s” for me to add to my list? I’d love to give Rumi Joon a few more to remember!

With love and many more R’s!

Images via: Better HomesPinterest via Garden Photos

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