Back in April, when I was VERY pregnant, the JMC photo crew and I drove out into the wilderness to take pix for the launch of my Argan Hot Oil Self Heating Hair Treatment. Between hair and makeup touch-ups, we had fun exploring the nearby creek, finding frogs, and searching for pretty river rocks as the sun set behind the mountains. Take a behind-the-scenes look at this JMC adventure.
Here's to big bellies and muddy toes!
Josie
Happy first day of spring! Jacaranda trees are dotting Los Angeles and it's sunny and mild outside which seems funny after our chilly team escape to Mammoth Lakes for the weekend. I guess we got our dose of winter in one weekend as we kept cozy together in a cabin by making veggie stew and playing charades. A few people braved the snow, but the rest of us were too cold!
In the spirit of the season, I thought I'd share with you a few snaps from our first ever JMC ad shoot! Yes, Rumi Joon makes a cameo which is so great. We'll get to look back on these photos together and remember how cool it was that she participated in launching Josie Maran Cosmetics into print. Since she was the inspiration for the line, it's only fitting to have her in it and you know what? I'm pretty certain she upstaged me with her gorgeous little face and charm.
Greetings from Asia! It's been a wonderful experience exploring Singapore and Malaysia and with good reason—my cosmetics will soon be in Sephora here! I also shot for the cover of Elle Singapore and me and my baby bump got to wear this cute drummer-girl inspired outfit. I'll let you know when the issue is out.
But speaking of travel, one of the questions I get asked frequently is:
What are your travel essentials?
Well, here you go. I never leave home without 100% Pure Argan Oil, Argan Bear Naked Wipes, Argan Cleansing Oil and the Argan Moisturizing Stick. Even when you're on a plane, take a moment to go to the bathroom to cleanse and moisturize your skin. Plane travel can be rough on your face and by keeping your skin hydrated, drinking plenty of water and avoiding salty foods, you'll land and look like a true Argan beauty.
Sending you love across the miles,
It has been a BUSY week to say the least! We shot our first ever national ad campaign, a magazine shoot and I'm going to Asia tomorrow. Whew!
I just wanted to check in and say make sure to Share the Love by shopping our 15% off sale (code: sharelove) or entering our giveaway and also give you a little peek at the Redbook shoot. Isn't Rumi the cutest? The whole family is going to be in the May issue of Redbook so stay tuned!
Just a few shots from our very fun TSV shoot at QVC. Not only was my lovely better half, Ali, there to support me (look at him on set!), but I also took along Dyani, the glue who keeps JMC together and the gorgeous namesake behind the Dyani shades of my makeup.
While we got glammed up inside, she soaked up the chance to see the seasons (like a true California girl) outside. Snow!
Beauty, Behind the Scenes, QVC, TSV 
Sending you love from New York as we shoot for Glamour's Green Issue which you'll see in April! The wardrobe of choice? Giant leaves! Should be interesting. It was a great day hanging out with some other Green Goddesses, the lovely Trinette Faint, Summer Rayne Oaks and Tata Harper as we sifted through piles of shoes and planned on how we're going to save the world.
xoxo,
Yesterday's shoot for our Spring/Summer 2012 campaign was close to home—at the Josie Maran Cosmetics offices actually! It's always nice to have the team around and to spend a day working on another side of the process. Some days I am developing new products and other days I spend entirely behind the computer heading up the company, but this time I just got to go back to my roots as a model and proudly show my line.
We'll be announcing the winner for our What's In Your Kitchen Giveaway today so check back here!
The Josie Maran Cosmetics team was invited to take a look behind a publicity and editorial shoot at Hollywood Loft with actress/model Kate Nauta to see the line in action. An undeniably natural beauty, the products only complemented her features and gave her a bit of Argan moisture and color for the long day in front of the camera. While our Argan Lip Treatment softened her pout, makeup artist Judy Haft used the Argan Blend Concealer and hair stylist Anton David used the Argan Oil Hair Serum to get Kate camera-ready. Thanks to photographer Steven Bigler and the team for letting us get an inside perspective. And Kate, you looked simply gorgeous!
The End Result Photographer: Steven Bigler
Jewelry: Malibu Rockstar
Hair: Anton David
Make Up: Judy Haft
Styling: Eric Berg