Entries from July 1, 2013 - July 31, 2013

5:28PM

WORKOUT WEDNESDAY Good Morning Yoga

Usually when I'm on Pinterest, I'm looking for delicious dessert recipes, cute DIYs, and fashion ideas. But I recently discovered this gem from the blog Thoughts by Natalie. I've been giving this little routine a try, and it really makes me feel calmer and more awake before I get my day started. Amazing what a little stretching can do to get the body (and mind) moving!

With love and downward dogs,

Josie

2:40PM

WHAT WE'RE EATING Late Summer Sweets

Like it or not, it’s nearly August, which means summer is slowly winding down. We’re savoring each long day, all the delicious summer fruit, and the warm balmy Los Angeles nights. Here are a few sweet treats we’re indulging in as we celebrate our last month of summertime.

Saffron Raspberries

White Peach, Cassis, and Champagne Floats

Peach and Pecan Sandy Crumble

Ice Cream Sandwiches

Magic Custard Cake

Stone Fruit Trifle with Lemon Mousse

2:22PM

BEHIND THE SCENES JMC Summer Beach Trip

Last weekend, the JMC family took a wonderful trip to Oceanside, CA to spend the weekend by the beach. We sunbathed on the sand, frolicked in the water, and shared delicious meals at night. The JMC kids--ranging from ages 1 to 9 years old--joined in on the fun, happy to have so many friends to play with in the surf.  We can't wait for our next company bonding adventure!

3:17PM

JOSIE ANSWERS Where Did My Favorite Product Go? 

Hi Argan Beauties!

My wonderful customer service goddesses, Iesha and Ashley, sat down with me to discuss some of the most popular questions they’ve been getting lately from our beloved customers. The common thread in almost all your questions is: why are my favorite products gone?! I know it can be disappointing when a product that you love is no longer included in our line. Believe me, if anyone understands, it’s me! All of my products are like special friends to me and I hate to see them go. But, in order to make room for new innovation and expansion to our line, we sometimes have to make the tough decision of saying goodbye to older products to make way for new ones! Here are a few of your top concerns about discontinuation, answered front and center!

Argan Daily Moisturizer SPF 40: Don’t panic! This product isn’t being discontinued permanently. We are reformulating to make it better than ever. My product development team is working hard to make a formula that gives you maximum sun protection while still maintaining the lightest weight texture possible. I’m really excited about this new and improved version. I think you’re really going to love it. We’re still in the process, so I can’t tell you for sure when it’s going to relaunch, but in the meantime, we still have our current formula available in jumbo size on our website.

Argan Blend Concealer: Yes, it’s true. Sadly, this product has been discontinued. But, don’t worry! We discontinued it to make room for our brand new Argan Creamy Concealer Crayons. These are packed with Argan Oil and buckwheat extract, and they blend like a dream. Plus, they’re available in 6 shades so it’s super easy to find the right match. If you love our new Argan Tinted Moisturizer formula, you’re in luck! These concealers were formulated as the partner product to our tinted moisturizer; so if you’re Light 2 in Tinted Moisturizer, you’ll be Light 2 in concealer. Three shades are only available at QVC right now, but the whole range will be popping into Sephora stores and our website in August.

Argan Day & Night Eye Cream: We had to discontinue this little guy to make room for a bunch of new skincare innovation coming in the fall and spring. While you’re waiting for our new launches, I recommend using my Argan Infinity Intensive Creamy Oil as an eye cream. Just use a tiny bit, and gently pat it around your eyes.

Lots of love,

Josie

6:21PM

MONDAY INSPIRATION

Shake it up, beauties!

With love above all things,

Josie

3:06PM

ECO STYLE Amour Vert

Here at the office, we throw around the word LWAC (pronounced el-whack!) a lot. “Is this packaging LWAC?” “Oooooh your bag is so LWAC!”  So what’s LWAC? Luxury with a Conscience, our tagline! LWAC is all about having it all—luxurious, high-performing products that are also compassionate to the planet and its creatures.

So when we discovered eco fashion line, Amour Vert, and their belief that “women shouldn’t have to sacrifice style for sustainability,” we screamed “Yay LWAC!” The company strives to bring together Paris-chic and Cali-cool in their zero-waste design philosophy. Using low impact dyes and sustainable fabrics like recycled polyester, silk, and organic cotton, Amour Vert makes clothes that even the most discerning fashionistas are proud to wear.

4:34PM

JOSIE'S TIPS Argan Love Your Lips Hydrating Lipstick

 

Hi Beauties!

Have you tried my new Argan Love Your Lips Hydrating Lipstick yet? This new product is quickly becoming a purse must-have for me. I absolutely love lipstick, but I don’t love formulas that leave my lips dry, chapped, and coated in not-so-good-for-you ingredients. So I made my own—a three-in-one stick that offers the moisture of a balm, the pigment of a lipstick, and the pretty shine of a gloss. Here are a few tips for making the most of this lip lifesaver!

Apply just the shine: The colors of this lipstick are simply amazing. But thanks to the clear outer layer, this lipstick doubles as a natural-looking lip balm. Just apply the clear backside of the lipstick bullet to lips. The outer layer—what I like to call the lipstick’s “Argan Oil jacket”—will hydrate and add some shine to your lips without any color.

Get a Dewy Look on Cheeks: One of my favorite things when I was little was stealing my mom’s lipstick and putting it on my cheeks as blush. And I haven’t grown out of this practice! Because this lipstick is so glossy, it gives cheeks a really pretty dewy effect. Just apply a little to cheeks and blend with your fingertips!

Use a brush for a precise color-only look: What I love so much about this formula is that you don’t need a mirror to apply it. The outer Argan Oil layer works to make the formula hydrating, blendable, and a little glossy, so it’s super forgiving of any slip-ups. But if you’re craving a super defined lip, use a lip brush to pick up some of the color-core; then apply it straight to your lips. The look is less glossy and dewy, but the color is just as gorgeous.

Love and lipstick,

Josie