NEW YEAR, NEW YOU Giveaway

2012 is on the horizon and here we're thinking about what the year will bring. How will we change? How will we improve? What are the resolutions we'll stick to and what will always stay the same? When I think about balance and how to survive a growing company with grace, I think about finding what keeps me centered and peaceful. For me, it's family and friends that do this. Their love, warmth and support through my endeavors gives me the grounded roots not only be true to myself, but to also change and improve at the same time.

What about you? What keeps you "you" and what about you are you ready to make better? Tell us in the comments section and include your email address and we'll select one winner to receive a bottle of our 100% Argan Oil. The winner will be announced on Facebook on January 3, 2012.

(This offer is open to U.S. and Canadian Residents only).

JOSIE'S TIPS Argan Illuminizer

Sometimes you just need that extra oomph to make you feel illuminated and bright, without the razzle dazzle of glitter or crazy color. Argan Illuminizer is subtle with a shimmery finish that adds warmth and luster to the complexion taking you from golden in the day to the Midas touch for night.

-To accent your makeup, use a small dab or Argan Illuminizer on your brow bone, cheek bones and in the center of your lips.

-Instead of eye shadow, swipe Argan Illuminizer over the tops of your eyelids with your finger, blending ever so slightly.

-Draw attention to your décolletage by swiping a drop or two across your clavicle and right below your neck.

-Mix some in your Argan Daily Moisturizer with SPF 40+ for a hint of shine around your face.

-For an all-over glow, mix with 100% Pure Argan Oil and rub into arms, legs and face. 

GET THE LOOK Jil Sander Fall 2011

This striking look is even more vibrant and colorful than last week's Get the Look. . .and perfect for the bold girl's holiday festivities! Sure, it takes a little sass to wear both a bright red and a zing of aquamarine, but as opposites, these two colors go together well and will complement your LBD (that's little black dress, if you didn't know). But remember, keep your face the focal point by refraining from large earrings (small ones work) and perhaps adding a vintage bracelet if you wish.

1. Turn your face into a clean palette with our Argan Bear Naked Wipes followed by a touch of our Argan Tinted Moisturizer, finishing with our Argan Pressed Powder in Natural.

2. Using a small eyeshadow brush, line the top of your eyelids carefully with our Argan Eye Shadow in Bali. 

3. Carefully line and fill in your lips with our Magic Marker Lip & Cheek Stain in Flamenco, followed by a coat of Jive.

4. Finish with a soft coat of Argan Mascara in Brown. 

JOSIE'S TIPS Argan Beautiful Eyes in Beautiful Smoke

Our Argan Beautiful Eyes in Beautiful Smoke is a set of colors that complements any shade of eye in a subtle yet dramatic way. Think colors to build on that can give you a shiny highlight for day or give you a smoky, rich, bold eye for a night like New Year's Eve. We pulled the dazzling evening sky and the silver and edgy look from Chanel's Fall 2011 show as inspiration for using this one-palette wonder. Cheers to a little sparkle:

-For a simple shimmer, use your fingers or a soft brush to blend the Base/Highlighter (soft white)  over your lid and in inner corners.

-For a stronger look, build on your all over shimmer (either using Base/Highlighter or Crease color) by adding the Liner and using the Lid color to blend out from the corner of your eye.

-For a truly smoky eye, start with Base/Highlighter and blend on top lid. Then take Crease and using a soft eye brush, blend in the inner corner of the top lid to about the middle of the eyelid. Use Corner Crease and blend along the top line, and into the outer corner of your eyelid to create a silver smoke look.

-Tip: These colors complement our Argan Mascara in Jet Black. 

GET THE LOOK Nina Ricci Fall 2011

Sometimes the only thing you need to put you in the holiday party spirit is a pop of color on your face. And what better color than punchy coral pink to compliment your sparkly attire, winter whites or to just liven up your mood? Nina Ricci kept lips bold and eyes soft for her Fall 2011 show and we felt like it was a perfect look to get you from work straight to that seasonal soiree in a few easy steps.

1. Keep your skin clean and dewy with the Argan Cleansing Oil, followed by our Argan Primer Mist and finished with the Argan Tinted Moisturizer.

2. Dab the apples of your cheeks with our Argan Cream Blush in Sunrise.

3.Using a soft brush, swipe your lids with Argan Eye Shadow in Pinkalicious. In the outer corners of your eyelid, sweep a bit of Divine, blending well. Coat your lashes with our Argan Mascara in Jet Black. 

4. Carefully line your lips with our Magic Marker Lip & Cheek Stain in Jive and then fill in generously. Pow! You're set. 

JOSIE'S TIPS Whipped Argan Oil Body Butter

While you may enjoy the magical winter season with its crisp air and blankets of snow, your skin is no fan. The dry air, dropping temperatures and wind can make for scaly, red, itchy skin that requires extra hydration and a little more TLC than usual. Well, hello! You need my Whipped Argan Oil Body Butter. Just incorporate it as part of your daily routine and you'll have soft and healthy skin that can stand up to the season. Here are my tips for use:

-First, mix 100% Argan Oil with a bit of sea salt for exfoliation in the shower. After and while you're still damp, use the Whipped Argan Oil Body Butter generously over your whole body focusing on rough patches like your knees, elbows and even your soles!

-For an overnight treatment, lightly coat your hands and feet in Whipped Argan Oil Body Butter and put on socks and gloves. Sure, you'll be cozy, but come morning you'll have super soft fingers and toes.

-Carry a bit of Whipped Argan Oil Body Butter (you can find those small TSA-approved containers) wherever you go for on-the-go relief of dry hands and even face, as needed. 

Stay moisturized out there! Remember, keeping your skin hydrated will help you age gracefully.

REFINERY 29 Reserve

I'm back, ladies and gentlemen! I hope you had a wonderful Thanksgiving and that you were able to eat, drink and be merry surrounded by loved ones.

If you haven't been checking up on our Facebook in a while (I encourage you to like us!), then you may not have heard that we teamed up with the oh-so-stylish Refinery29 for a sweet little Reserve deal that is $64.20 for $108 worth of my great products. Get it here before December 19.

Oh, and they also caught up with me to find out my beauty regimen, how I stay healthy (by shaking it out and dancing it up, of course) and where I recommend for the best lunch in Los Angeles. You'll have to read here to find out.

It's good to be back, but I'm off again to the QVC studios for quick hits at 6am and 10pm EST on December 2. Stay tuned.

P.S. Here are more photos of our offices. Next time you're in town, stop by and draw on our chalk door!

GET THE LOOK Balmain Fall 2011

The Balmain Fall 2011 line may have been composed of glam rock inspiration a la David Bowie, but the fresh-faced models inspired us to give you tips on having perfectly smooth, even winter skin. Their cheeks were slightly dewy with the sheerest hint of color, while their lips had a only a hint of color as if their lipstain had rubbed off on their pillows. To get this simple look, follow our advice.

1. After cleansing skin with the Argan Cleansing Oil, mix a small drop of 100% Argan Oil with our Argan Oil Daily Moisturizer with SPF 40+ for extra hydration. Let your skin soak it up before applying foundation.

2. Even out skin tone with Argan Matchmaker Serum Foundation.

3. Dab the Argan Color Stick in Rosey on the apples of your cheeks and on your lips making sure to blend in lightly for a soft color.

4. Finish the look with a coat of GOGO Instant Natural Volume Mascara.

That's it! Simple. Now go forth and be moisturized.

JOSIE'S TIPS Argan Lip Treatment

We've all been there: Chapped lips in cold weather. Cracked, painful, dry lips that make it hard to think about anything else. No matter how much you try to solve the problem, chances are that you've encountered a product that makes it instantly seem better, but in the long term worse.

Well, enough! Argan Lip Treatment can be used alone, as an exfoliator, or with color for hydration and it will truly soothe and heal. Here are my tips for using this little pot of perfection to help your painful pout:

-For a quick exfoliating treatment, rub a dab of Argan Lip Treatment together with a touch of organic raw  sugar to form a paste. Rub over lips and rinse with lukewarm water.

-Put on a coat of Argan Lip Treatment before bed. In the morning, you'll wake up with supple and soft lips.

-Protect your lips before color by applying a coat of Argan Lip Treatment first. (Note: Don't use with our Magic Marker Lip and Cheek Stain as the stain will clog.)

-If you're without your 100% Argan Oil To Go while you're out and about, use the Argan Lip Treatment to treat a split cuticle.

Photographs here and here.

A DAY IN THE LIFE Halloween with Sephora

Our Director of Education, Jessica Camper, sent us a few photos from her Halloween with the Sephora team in Dallas. The entire zombie/fish look on Jordan Cook was created using our REM Pen 2-in-1 Argan Eye Shadow & Gel Liners. Crazy, huh?

What were you for Halloween? Post a photo on our Facebook wall and we'll select a winner to get an awesome prize.