GET THE LOOK Christian Dior Spring 2012

Sometimes we crave a little bit of drama on the eyes, but we still want to look natural and glowing. Christian Dior pulled this look off perfectly on their Spring 2012 Couture runway. We love how the eyes are both light and dark—the strong sweep of the liquid liner paired with the ethereal, shimmery shadow is right up our alley. Keeping the rest of the face clean and fresh makes this the perfect look for day or night. Here's how to get the look using our favorite products!

1. After cleansing and moisturizing with Argan Cleansing Oil and 100% Pure Argan Oil, apply your shade of Tinted Moisturizer. To sheer out the coverage and give skin a super dewy look, apply Tinted Moisturizer with a damp sponge. Apply your shade of Argan Blend Concealer under eyes and on areas of redness or discoloration. 

2. Sweep the lightest shade from the Argan Beautiful Eyes in Beautiful Nudes all over lid. Using Magic Marker Argan Liquid Eye Liner, tightly line the upper lashline, sweeping up at the edge of the eye to create a cat eye effect. (Hint: draw an imaginary line from the outer corner of your eye to the outer tip of your eyebrow to create the perfect angle for your eye liner swoosh) Finish the look with two coats of GOGO Instant Natural Volume Mascara on the upper lashes. 

3. Apply Magic Marker Lip & Cheek Stain in Cha Cha to cheeks and blend to create a very subtle pink cheek. Follow by blending Argan Illuminizer onto cheekbones, down the bridge of nose, and into the cupid's bow for a luminous glow.

4. Dab Magic Marker Lip & Cheek Stain in Cha Cha onto the lips and press together to create a natural look. Follow with a light coat of Argan Natural Volume Lip Gloss in Optimism. 

GREEN YOUR BEAUTY ROUTINE Winner

Thanks to Stacey for giving us a fresh fresh take on a green beauty routine. A simple three ingredient recipe, this is a perfect scrub for spring. Congrats Stacey! We hope you love our 100% Pure Argan Oil. 

GREEN YOUR ROUTINE Giveaway

Happy Friday! Today I want to give you a few tips about greening your beauty routine. Even though the products you choose are important of course, there is also something to be said for getting a little DIY, too! Since my 100% Pure Argan Oil is, well, pure and just one ingredient, it's easy to incorporate into your favorite home beauty routine. There is also something to be said for what you don't use. Check out my tips. Plus:

I want to know, what are your favorite DIY recipes that incorporate my 100% Pure Argan Oil? The winner will get a free bottle!

Please comment below and include your email address. Only U.S. and Canada residents are eligible to win. The winner will be announced on Facebook on Friday, April 20. 

1. Try a Homemade Brightening Masque
I love beauty products, but sometimes a simple at-home treatment does wonders for the skin. One of my favorites is a yogurt masque. Simply take a quarter cup of your favorite plain, greek yogurt and use a paintbrush to apply it to your face. Leave it on for 10-15 minutes. If it begins to dry out, drape a damp washcloth over your face to keep moisture in. Rinse, being sure to remove all the yogurt. The lactic acid in the yogurt will help dissolve dead skin and impurities, leaving your face looking bright and rejuvenated.  Be sure to moisturize with 100% Pure Argan Oil right after washing your face to nourish the skin. 

2. Get Dirty
If you wash and style your hair every day, you're doing a whole lot of work and putting an unnecessary strain on the environment. Instead, keep your blowout for a few extra days by using a dry shampoo. You can simply sprinkle it on your roots and rub it in to get rid of any excess oil. You'll save water and electricity by not washing your hair or turning on your blow dryer. Over time, your scalp will get used to not being washed every day and will stop producing so much oil. 

3. Say No to Synthetic
One of the most important things to me when I was creating my line was to ensure that my products contain no synthetic fragrance. Many synthetic fragrances contain phthalates which can disrupt the endocrine system and damage the reproductive system. Essential oils are such an amazing alternative. Look for all natural perfumes, or go to the health food store and pick up a few of your favorite essential oils to create your own unique blend! 

MODEL CITIZEN Launch at Sephora 5th Ave.

 

The day has finally come! We launched Model Citizen at Sephora 5th Avenue and it was amazing. Along with fellow model citizen, Petra Nemcova, I got a chance to share this collection with a cause with our friends, fans and beauty experts who were so supportive and warm. Thank you so much for all those who came tonight and for everyone who captured the evening through photos!

If you want to be part of Model Citizen, it will be available in Sephora and QVC. You can find the story behind the campaign along with our handpicked beauty bonuses at josiemaran.com. 

A big thanks to Artists & Fleas where I found this chicological (vintage) dress. They sure know how to make a pregnant gal feel beautiful. Keep checking back here for more news about Model Citizen. Along with Earth Day, it's going to be a huge month! 

From the city that never sleeps,

Photos by Janelle Okwodu and Modelinia

MODEL CITIZEN

When I started JMC, it was with the purpose of creating products that are good for you, safe for the planet and that give back in some way. I mean, what's an eponymous company if it doesn't operate under the same ethos as the founder? For me, the balance and purpose in a well-spent life is in having quality that also has heart. You know, Luxury with a Conscience. From the foundation of my line, 100% Pure Argan Oil, which gives back to Morocco and Marocavie, to my GOGO mascara (City of Hope) and Bear Naked Wipes (NRDC), my collection is meant to both beautify, help and inspire. Hopefully, it's done this for you.

So today, I am so proud to take it to a new place with my Model Citizen campaign. Along with my supermodel friends who also happen to have huge hearts, Petra Nemcova and Angela Lindvall, we joined together to each design limited edition bottles of 100% Pure Argan Oil with proceeds going to three causes: 

My cause is Women for Women International which helps female survivors of war heal and become self-sufficient. Petra chose the Happy Hearts Fund, her non-profit foundation that rebuilds schools and restores hope and opportunity in the lives of children after natural disasters. And Angela is giving back to Healthy Child Healthy World which empowers parents to protect children from harmful chemicals.

Join me through April on Chicological as we dedicate the entire month to being a Model Citizen—whether it's in buying the Limited Edition 100% Pure Argan Oil on Earth Day, doing good in your own community or in celebrating the work of others. 

Together, let's show that DOING GOOD IS A BEAUTIFUL THING.

BEHIND THE SCENES JMC Ad Campaign

Happy first day of spring! Jacaranda trees are dotting Los Angeles and it's sunny and mild outside which seems funny after our chilly team escape to Mammoth Lakes for the weekend. I guess we got our dose of winter in one weekend as we kept cozy together in a cabin by making veggie stew and playing charades. A few people braved the snow, but the rest of us were too cold!

In the spirit of the season, I thought I'd share with you a few snaps from our first ever JMC ad shoot! Yes, Rumi Joon makes a cameo which is so great. We'll get to look back on these photos together and remember how cool it was that she participated in launching Josie Maran Cosmetics into print. Since she was the inspiration for the line, it's only fitting to have her in it and you know what? I'm pretty certain she upstaged me with her gorgeous little face and charm. 

JOSIE'S TIPS Argan Oil Hair Serum

Tomorrow the JMC team and I head out on a weekend snow trip to have bonding time, snowball fights and watch each other attempt to get down the mountain. (I'll be sitting inside with hot cocoa, of course).It's going to be a fun weekend! Packing essentials? Argan Balm to soothe chapped skin, my Argan Daily Moisturizer with SPF 40+ to protect from the rays that reflect off the powder and Argan Oil Hair Serum to moisturize our locks. But how else can you use this wonder?

Let me tell you!

-After rinsing with cool water in the shower and towel drying your hair carefully, apply a quarter size amount of Argan Oil Hair Serum to your strands, paying attention to your ends. Then, let your hair dry completely in the hair without combing or touching. You'll end up with soft tresses.

-Before going outside, apply to your hair whether down or up to protect it from the elements. You'll smooth flyaways and nourish it at the same time. 

-For a night treatment, apply to hair and ends and then pin in a loose bun.

-For instant shine to an up-do, smooth over hair focusing on the crown and sides.

SHARE THE LOVE Winner

To read all of the submissions for the Share the Love Giveaway was wonderful and brought us to tears. We can't thank you enough for taking the time to share your love with us. And to Pam, you're an inspiration! May we all stop and see the love and beauty in the world more often.

GET THE LOOK: (Eco) Oscars 2012

On the most glamorous eve in Hollywood, we noticed that the beauty looks were fresh with only the slightest splash of color (except for Angelina's striking red lips, of course). In true let-your-natural-beauty-shine-through style, our favorite eco-celebs proved that less is more and that it's all about highlighting your best features. To replicate this, we thought we'd round up their beauty looks and make them simple so that you can achieve them yourself.

To start, make sure your skin is cleansed (Argan Cleansing Oil), nourished (100% Pure Argan Oil), and protected (Daily Moisturizer with SPF 40+). Lightly apply your shade of Argan Matchmaker Serum Foundation and dust your T-zone with our Argan Pressed Powder in Natural. This will leave you with a clean palette and your skin will stay soft and supple all day. 

1. Cameron: Ms. Diaz was a blushing beauty in shades of pink on her cheeks and lips. To get the look, smile and the apply our Argan Color Stick in Petal Pink to the apples of your cheeks. Stain your lip with our Magic Marker Lip & Cheek Stain in Jitterbug and then apply a thin coat of Argan Natural Volume Lip Gloss in Precious for a soft sheen. Keep your eye makeup simple by lining your eyes with Eye Liner in Black and then applying a coat of GOGO Mascara on both the upper and lower eyelashes

2. Natalie: Letting the ruby red of her dress take center stage, Ms. Portman kept her makeup soft in hues of dusty rose. Get her subtle look by highlighting your eyelids in shades of brown (we recommend our Argan Beautiful Eyes in Beautiful Nudes), lining the upper lid with our Argan Magic Marker Liquid Eye Liner, followed by a coat of GOGO Mascara. Then use Argan Color Stick in Rosey on your cheeks and our Magic Marker Lip and Cheek Stain in Waltz on your lips. Finally, apply a coat of Argan Natural Volume Lip Gloss in Voluptuous.

3. Penelope: A sparkling ocean blue dress meant that Ms. Cruz needed a beauty look that was classic and simple. She kept it clean by sticking to earthy and neutral shades. First, define your eyes as detailed in Natalie's look, making sure to keep the eyeliner defined on the upper lid and blended on the bottom. Follow with our Argan Cream Blush in Sunset. Finish the look by applying our Lip Liner in Peach to your entire pout, followed by Argan Natural Volume Lip Gloss in Happy for a little shine.

4. Gwyneth: With a dazzling bright white dress, Ms. Paltrow stuck to bronzed shades for her face. Define your eyes like the looks above, using Argan Eye Shadow in Embrace and Maple to draw attention to your lids. For a sunkissed glow, use Argan Bronzing Powder in Beach No. 1 on your cheeks. Finish with our Magic Marker Lip & Cheek Stain in Mambo and a top coat of Argan Lip Gloss in Confession.

PINTEREST with Josie

Isn't Pinterest an endless world of inspiration? I could spend hours looking for color, texture, recipes and all things beautiful.

If you aren't on Pinterest yet, what are you waiting for? Let's inspire each other!You can follow me HERE.

Have a wonderful weekend. I'll be nursing a cold and pinning.